Google Ad-words
Duration : 3 hours
Google Ad Words, it revolutionised the way Ads appear online. Take advantage of the power of Google Adwords and get the most value from your pay-per-click (PPC). Learn from me personally how to choose thebest keywords, write compelling Ads, and measure the effectiveness of your Ads on the leading PPC
platform. As an expert in PPC, I will explain the PPC landscape and show you how to use AdWords to get more traffic, conversions and most of all, a higher return on your investment. This course covers the best practice for setting up your account, lessons on keyword research, bidding strategies, the all-important quality score, conversion tracking and campaign optimization. Plus, I will also show you how to remarket your display Ads and use Youtube for video Advertising.
Due to the ever changing nature of Google Adwords there is frequently new features updated, therefore we’re committed to keeping this course up to date.
Google Adwords
• Creating an AdWords account
• Researching keywords with the Keyword Planner tool
• Targeting locations and languages
• Writing great ad headlines and copy
• Setting campaign budgets and bidding
• Using ad groups
• Working with and optimising your Quality Score
• Installing conversion tracking code
• Measuring ROI
• Testing ads with split tests
• Creating a remarketing campaign
• Creating a video ad campaign
Please fill the following form to send your interest on our Training Programs.
The information and data (“personal data”) which is provided by you in connection with this website will be held on the computers and manual records of, and will be used by, Smart Business Consultancy New Zealand Limited (SBC NZ Ltd). SBC NZ Ltd is bound by the Privacy Act 1993 and the The Unsolicited Electronic Messages Act 2007. Occasionally SBC NZ Ltd will contact you to customise its services, and to tell you about new features or services.