Google Ad-words

Duration : 3 hours

Google Ad Words, it revolutionised the way Ads appear online. Take advantage of the power of Google Adwords and get the most value from your pay-per-click (PPC). Learn from me personally how to choose thebest keywords, write compelling Ads, and measure the effectiveness of your Ads on the leading PPC

platform. As an expert in PPC, I will explain the PPC landscape and show you how to use AdWords to get more traffic, conversions and most of all, a higher return on your investment. This course covers the best practice for setting up your account, lessons on keyword research, bidding strategies, the all-important quality score, conversion tracking and campaign optimization. Plus, I will also show you how to remarket your display Ads and use Youtube for video Advertising.

Due to the ever changing nature of Google Adwords there is frequently new features updated, therefore we’re committed to keeping this course up to date.

Google Adwords
• Creating an AdWords account
• Researching keywords with the Keyword Planner tool
• Targeting locations and languages
• Writing great ad headlines and copy
• Setting campaign budgets and bidding
• Using ad groups
• Working with and optimising your Quality Score
• Installing conversion tracking code
• Measuring ROI
• Testing ads with split tests
• Creating a remarketing campaign
• Creating a video ad campaign

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